LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content providers h